对网络游戏产业同质化现象的分析

经过十年的发展,基于网络平台的休闲方式之一的网络游戏已形成了巨大的产业规模,并成为与影视、音乐等并驾齐驱的全球最重要的娱乐产业之一。然而在国内网络游戏市场呈现出欣欣向荣的景象背后,由于发展过快所带来的各种问题凸显严重,其中同质化现象尤为明显。本文通过展示同质化现象的具体表现,从产业发展、网络技术、人才需求等方面探讨其成因,推论其影响,从而提出对这种现象应持有的正确态度以及相应的对策。

Analysis the Online Game Industry Homogenization Phenomenon

After ten years of development,based on the network platform for leisure.Online game has become a huge industry scale,and became associated with film,music and other racing together bridle to bridle the world’s most important entertainment industries.However in market of domestic online game shows a thriving scene behind,owing to rapid development brought about by the various problems highlighted serious,the homogenization phenomenon particularly apparent.This artiel shows homogenization phenomenon of specific performance,and explores the phenomenon’s causes from the industrial development,network technology,talent demand,and inference its influence,thus put forward the right attitudes and corresponding countermeasures.