Modeling Distribution Channel Dynamics of North American Cars in the Spanish Automobile Industry |
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| Authors: | Jean-Pierre Lévy Mangin Jaime de Pablo Valenciano Tamás Michal Koplyay |
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| Institution: | (1) Université du Québec en Outaouais, 101, rue Saint Jean Bosco, Gatineau, QC, J8X 3X7, Canada;(2) Universidad de Almería, Almería, Spain |
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| Abstract: | Relations between manufacturers and distributors have been the center point of the distribution channel’s management. This
study covers the effects of coercive, as well as non-coercive power on intermediary variables such as cooperation and conflict.
It will also analyze the effects of cooperation and conflict on American car dealers’ satisfaction and performance in Spain.
Due to the small sample size (46 dealers), the model based on causal modeling compelled us to use the optimization method
based on the partial least squares (PLS) regression techniques coupled with a bootstrapping to enable some generalization
of the results.
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| Keywords: | Channels of distribution Satisfaction Performance Partial Least Squares (PLS) |
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