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The role of visual art in enhancing perceived prestige of luxury brands |
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| Authors: | Hsiao-Ching Lee Wei-Wei Chen Chih-Wei Wang |
| Affiliation: | 1. Department of International Business, National Kaohsiung University of Applied Sciences, 415 Chien-Kung Road, Kaohsiung, 80778, Taiwan, Republic of China 2. Department of Public Relations and Advertising, Kun Shan University, Tainan, Taiwan, Republic of China |
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| 本文献已被 SpringerLink 等数据库收录！ | |