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Digging for gold with a simple tool: Validating text mining in studying electronic word-of-mouth (eWOM) communication |
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| Authors: | Chuanyi Tang Lin Guo |
| Affiliation: | 1. Department of Marketing, College of Business & Public Administration, Old Dominion University, Norfolk, VA, 23529-0220, USA 2. Department of Marketing, Peter T. Paul College of Business and Economics, University of New Hampshire, Durham, NH, 03824, USA |
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| 本文献已被 SpringerLink 等数据库收录！ | |