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Understanding managers' strategic decision-making process |
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| Authors: | William Boulding Marian Chapman Moore Richard Staelin Kim P Corfman Peter Reid Dickson Gavan Fitzsimons Sunil Gupta Donald R Lehmann Deborah J Mitchell Joel E Urbany Barton A Weitz |
| Institution: | (1) Fuqua School of Business, Duke University, Box 90121, 27708-1020 Durham, NC |
| Abstract: | |
| Keywords: | strategic choices managerial decision making decision errors mental models |
| 本文献已被 SpringerLink 等数据库收录！ | |