Order Effects in Batteries of Questions |
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Authors: | Peter Siminski |
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Institution: | (1) Centre for Health Service Development, University of Wollongong, Wollongong, NSW, 2522, Australia |
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Abstract: | Batteries of questions with identical response items are commonly used in survey research. This paper suggests that question
order has the potential to cause systematic positive or negative bias on responses to all questions in a battery. Whilst question
order effects have been studied for many decades, almost no attention has been given to this topic. The primary aim is to
draw attention to this effect, to demonstrate its possible magnitude, and to discuss a range of mechanisms through which it
might occur. These include satisficing, anchoring and cooperativeness. The effect seems apparent in the results of a recent
survey. This was a survey of Emergency Department patients presenting to Wollongong Hospital (Australia) with apparently less
urgent conditions in 2004. Two samples were taken. Question order was fixed in the first sample (n = 104; response rate RR2 = 94%), but randomised in the second sample (n = 46; response rate RR2 = 96%). Respondents were asked to indicate whether each of 18 reasons for presenting to the ED was
a ‘very important reason’ a ‘moderately important reason’ or ‘not a reason’ The mean number of very important reasons selected
was 56% higher in the first sample as compared to the second sample. |
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Keywords: | question order effects survey research questionnaire Australia survey design emergency department context effects |
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