基于体验视角对平遥古城文化旅游产品的开发研究

通过ASEB栅格分析法,对平遥古城的体验式文化旅游产品的优势、劣势、机遇和威胁进行分析,提出体验式文化旅游产品的开发思路。希望可以丰富平遥古城的旅游产品及其内涵,发展休闲型、奇异型、修学型、理想型、发展型文化旅游产品,满足不同的消费需求,提高经济效益,进而实现中华传统文化的可持续发展。

Development of Cultural Tourism Products in Pingyao Ancient City Based on Experience Perspective

Through the ASEB grid analysis method,the advantages,disadvantages,opportunities,and threats of the experiential cultural tourism products in the ancient city of Pingyao are analyzed,and the development of experiential cultural tourism products is proposed.It is hoped that the tourism products and its connotation of the ancient city of Pingyao can be enriched,and leisure,singular,scholarly,ideal,and developmental cultural tourism products can be developed to meet different consumer needs,improve economic benefits,and thereby achieve sustainable development of traditional Chinese culture.