美国购物中心的规模效益分析

通过分析美国购物中心的发展历程、规模结构和规模效益,发现,美国购物中心在零售业中占主导地位,2003年美国购物中心零售额比重为35．6%。尽管美国经济发达,消费水准很高,但购物中心的发展并不贪大和盲目攀比,购物中心以中小型为主体,平均单个购物中心出租面积规模为1．15万平方米/个,地区分布较为均衡。美国不同规模购物中心的单位面积效益差异不明显,“规模和效益成正比”的结论不能成立。

The Analysis on Scale Effectiveness of the U. S. Shopping Center

The paper analyzes the developing phases, scale structure and scale effectiveness of the U. S. shopping centers. The research shows that shopping center takes the leading position of retailing industry in the USA. In 2003, shopping center takes up about 35. 6% of the total retailing share. Although the US economy is highly developed and maintains high consumption ability, the size of shopping center has been developed at a suitable level. The small and medium sized ones are the main force of shopping centers ; the average total rental area of one shopping center is 11, 500 square meters. In addition, these shopping centers are well distributed around the nation. The scale effectiveness of shopping center does not show a significent difference. It is not true that the bigger shopping center is the better economic effectiveness it can achieve.