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The Effect of Familiarity on Consumer Ratings of the Scientific Support of Health Claims on Food |
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| Authors: | Fanny Dobrenova |
| Institution: | Department of Marketing and International Management, Alpen-Adria Universit?t Klagenfurt, Klagenfurt, Austria |
| Abstract: | |
| Keywords: | health claims on food level of scientific support consumer inferences product-concept familiarity ingredient familiarity inferences of manipulative intent fluoride |