| 区域营销与甘肃马铃薯产业集群的发展研究 |
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| 引用本文： | 庞芳兰.区域营销与甘肃马铃薯产业集群的发展研究[J].乡镇经济,2009,25(11):87-90. |
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| 作者姓名： | 庞芳兰 |
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| 作者单位： | 兰州理工大学国际经济管理学院,甘肃兰州,730050 |
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| 摘 要： | 文章以甘肃马铃薯产业集群的发展现状为基础，从区域营销的角度，分析了甘肃马铃薯产业集群的各个区域营销主体，如政府、企业、公共机构和个人在马铃薯产业发展中所起的作用，并指出马铃薯产业集群的可持续发展对区域营销主体提出了新的要求。最后，文章从地区形象、产业形象、企业形象和产品特性四个方面提出了塑造甘肃马铃薯产业集群区域形象的对策建议。
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| 关 键 词： | 区域营销 马铃薯产业集群 区域形象 |
A Study on Regional Marketing and Gansu Potato Industrial Cluster Development |
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| PANG Fang-lan.A Study on Regional Marketing and Gansu Potato Industrial Cluster Development[J].Rural Economy,2009,25(11):87-90. |
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| Authors: | PANG Fang-lan |
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| Institution: | PANG Fang-lan (School of International Economics and Management,Lanzhou University of Technology,Lanzhou 730050, China ) |
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| Abstract: | Based on the current development of potato industrial cluster in Gansu, the paper discusses that all regional marketing main bodies of potato industrial cluster such as government, corporation, pubulie institution and individual have do contribution to the development of potato industry, and points out that the sustaible development of potato industry has made new demands for all regional marketing main bodies. Finally,the paper puts forward some measures that creat regional image of potato industrial cluster in Gansu from regional image, industrial image, corporation image, product characteristics and propaganda. |
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| Keywords: | regional marketing potato industrial Cluster regional image |
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