| 品牌驱动战略下的农业产业集群供应链体系研究 |
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| 引用本文： | 易正兰.品牌驱动战略下的农业产业集群供应链体系研究[J].企业活力,2011(5):45-47. |
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| 作者姓名： | 易正兰 |
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| 作者单位： | 新疆财经大学工商管理学院,乌鲁木齐,830012 |
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| 基金项目： | 国家社会科学基金,新疆维吾尔自治区高等学校科研计划重点项目 |
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| 摘 要： | 通过农产品供应链"子网络"对农业产业集群内部网络结构进行重塑,有利于提高农业产业集群网络组织化程度。农业产业集群内各个核心企业通过品牌驱动战略对供应链进行协调,促进本企业供应链竞争力的提升以及农业产业集群区域品牌竞争力的提升。应采取相应措施落实品牌驱动战略下的农业产业集群供应链体系构建。
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| 关 键 词： | 品牌驱动战略 农业产业集群 供应链体系 |
Research on Supply Chain System of Agricultural Industry Cluster under Brand- Driving Strategy |
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| Yi Zheng-lan.Research on Supply Chain System of Agricultural Industry Cluster under Brand- Driving Strategy[J].Enterprise Vitality,2011(5):45-47. |
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| Authors: | Yi Zheng-lan |
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| Institution: | Yi Zheng lan(The College of Business Administration of Xinjiang University of Finance and Economics,Urumqi 830012,China) |
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| Abstract: | Rebuilding interior network structure of agricultural industry cluster is favorable to develop agricultural industry clusters network organization.Through brand driving strategy,each core enterprise in Agricultural industry cluster coordinates supply chain,thus it can promote the enterprise supply chain competitiveness and regional brand competitiveness based on agricultural industry cluster.We should take corresponding measures to implement the construction of supply chain system of agricultural industry cluster under brand driving strategy. |
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| Keywords: | brand driven strategy agricultural industry cluster system of supply chain |
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