| 浅析区域性大中城市超市运营管理及社会责任——基于上海、武汉、赣州、盐城四城市超市的调查分析 |
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| 引用本文： | 徐吉祥,朱俊成. 浅析区域性大中城市超市运营管理及社会责任——基于上海、武汉、赣州、盐城四城市超市的调查分析[J]. 价值工程, 2010, 29(11): 18-18 |
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| 作者姓名： | 徐吉祥 朱俊成 |
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| 作者单位： | 1. 江西理工大学应用科学学院,赣州,341000
2. 同济大学经管学院,上海,200092 |
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| 摘 要： | 本文通过分区域问卷调查的方式,对多个区域性大中型超市供应链体系、服务经济功能、超市运作与经营等进行了调查分析,提出了加强区域性大中型超市供应链管理及社会责任的建议。
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| 关 键 词： | 超市 运营管理 客户关系 社会责任 |
Supermarket Operations Management and Social Responsibility of Regional Medium and Large Cities: Based on Survey of Supermarkets in Shanghai,Wuhan,Ganzhou,Yancheng |
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| Xu Jixiang,Zhu Juncheng. Supermarket Operations Management and Social Responsibility of Regional Medium and Large Cities: Based on Survey of Supermarkets in Shanghai,Wuhan,Ganzhou,Yancheng[J]. Value Engineering, 2010, 29(11): 18-18 |
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| Authors: | Xu Jixiang Zhu Juncheng |
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| Affiliation: | School of Applied Sciences/a>;Jiangxi University of Science/a>;Ganzhou 341000/a>;China/a>;School of Economics and Management/a>;Tongji University/a>;Shanghai 200092/a>;China |
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| Abstract: | By means of the way of survey,the paper analyses many regional large and medium-sized supermarkets from supermarket supply chain system,the service economy function,operation and management of supermarket,finally puts forward proposals of strengthening supply chain management and social responsibility of regional large and medium size supermarkets. |
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| Keywords: | supermarket operations management customer relationship social responsibility |
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