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The future of in-store technology |
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| Authors: | Grewal Dhruv Noble Stephanie M. Roggeveen Anne L. Nordfalt Jens |
| Affiliation: | 1.Babson College, 213 Malloy Hall, Babson Park, MA, 02457, USA ;2.University of Tennessee, 310 Stokely Management Center, Knoxville, TN, 37996-0530, USA ;3.Babson College, 215 Malloy Hall, Babson Park, MA, 02457, USA ;4.University of Bath, Claverton Down, Bath, BA2 7AY, UK ; |
| Abstract: | Journal of the Academy of Marketing Science - This paper introduces a conceptual framework for understanding new and futuristic in-store technology infusions. First, we develop a... |
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