模因的动态生命周期

为了探讨模因的生命周期及其动态发展趋势,笔者采用归纳总结的方法,研究了影响模因生命周期其发展状态的重要因素。研究发现在传输阶段模因的复制忠实性、选择的媒介物会影响传输。在解码阶段潜在寄主的理解和兴趣、外界中的同化和异化模因、潜在寄主的解码能力会对解码产生影响。在感染阶段模因必须具备适合潜在寄主认知结构的能力,也涉及到威胁和诱饵,存储时间和模因的生存能力。生存能力包括外部异化模因、免疫力、普遍性等。在编码和传播阶段模因必须要有触发和动机和适当的反馈。最后从模因的四个阶段中总结出,模因的生命周期并不是简单重复,而是是螺旋上升,动态发展的。

Dynamic Life Cycle of Meme

With the purpose of exploration on the factors which affect meme life-cycle and its dynamic tendency,this paper studies meme life-cycle and tendency of it with induction and summarization.The conclusion shows that the fidelity、choice of medium will affect the transmission of meme.In decoding phase,the understanding and interests of vector、por-meme and contra-meme and the decodability of potential vectors will play certain role.In third phase,the meme must fit into the present schemata and cognitive structures of the host.Most memes use threats or temptations to make the host accept the meme.Apart from these,storage time and survive ability of meme are involved in it.In the encoding and spread phase,meme needs hooks、 motivation and feedback.At last,the paper points out that memetic life-cycle aren’t sill and simple repetition but dynamic and spiral developing.