| 基于休闲学视角的汉中茶文化旅游开发 |
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| 引用本文： | 张巧宁.基于休闲学视角的汉中茶文化旅游开发[J].边疆经济与文化,2012(10):8-10. |
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| 作者姓名： | 张巧宁 |
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| 作者单位： | 陕西理工学院汉水文化研究中心,陕西汉中,723000 |
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| 基金项目： | 陕西理工学院校级科研基金项目 |
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| 摘 要： | 从茶产业资源、茶消费文化、茶产业扩张效应方面看,汉中发展茶文化休闲旅游是可行的。针对目前存在的资源挖掘与整合不够、市场发育不成熟、茶园茶场低水平重复投资建设的问题,建议汉中市整合乡村旅游与茶文化资源,打造茶文化休闲旅游产品;培育茶产业龙头企业,构建完整的茶产业链条;加强＂汉中仙毫＂名茶品牌的旅游扩张化效应;提高茶休闲旅游产业的综合效益。
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| 关 键 词： | 休闲学 茶文化 旅游产品 汉中 |
Development of Hanzhong Tea Culture Tourism Based on the Leisure Perspective |
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| ZHANG Qiao-ning.Development of Hanzhong Tea Culture Tourism Based on the Leisure Perspective[J].The Border Economy and Culture,2012(10):8-10. |
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| Authors: | ZHANG Qiao-ning |
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| Institution: | ZHANG Qiao-ning(Shanxi University of Science and Engineering,Hanshui Culture Research Center,Hanzhong 723000,Shanxi,China) |
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| Abstract: | From the perspective of tea industry resource,tea consumption culture,the expansionary effect of tea industry,Hanzhong develops tea cultural leisure tourism is reasonable.Accroding to recent situation,there are some problems,like resource miniing and integration is not enough,market is immature,construction of tea garden and tea factory is in low-level fedundant.The article put forward some suggestions,like integrate countryside tourism and tea cultural resource,build up tea cultural leisure tourism production,cultivate tea industry leading enterprises,build a complete tea industry chain,strengthen tourism expansion effect of "Hanzhong xianhao" famous tea brand,improve the comprehensive benefits of tea leisure tourism industry. |
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| Keywords: | leisure tea culture tourism production Hanzhong |
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