Regional fundraising events

This paper was first presented at the Henry Stewart conference ‘Maximising and Developing Regional and Local Fundraising’ on 16th April, 1997. The paper attempts to establish the value of the regional fundraising event as a product within a broader fundraising mix. It goes on to suggest that once subject to this treatment many of the potential pitfalls in running successful regional events will be recognised and, once recognised, can perhaps be resolved or avoided. In doing this, however, the paper does not attempt to present a magic formula for results, but merely signposts some paths the regional fundraiser and events organiser may wish to explore.