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浅议民营企业保险市场的开拓
引用本文:严继莹.浅议民营企业保险市场的开拓[J].商业经济(哈尔滨),2005(12):27-29.
作者姓名:严继莹
作者单位:浙江师范大学工商管理学院,浙江金华321004
摘    要:民营企业在其发展过程中对保险业产生新的险种、服务及融资等需求。保险公司必须设计开发出合适的险种,不断提高自身服务质量,增强自身资金实力,在保证偿付能力的前提下为中小民营企业提供融资服务,充分开发民营企业保险这个潜在的巨大市场。

关 键 词:民营企业  保险需求  服务  融资

Discuss the Open-Up of the Insurance Market of Enterprise Run by the Local People
Abstract:The enterprise run by the local people produced such demands as new insurance kind,service and financing during the course of its development.The insurance company must design and develop the suitable insurance kind,improve its own service quality constantly,strengthen the capability of its own fund,offer service of financing for the medium and small enterprise run by the local people on the premise of guaranteeing solvency,fully develop this potential enormous market of the insurance of enterprise run by the local people.
Keywords:enterprise run by the local people  insurance demand  service  financing
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