从旅行社行为角度看旅行社产品创新

旅行社产品由于其构成要素的特质，使其具有公共物品的先天属性——非捧他性，在此基础之上从旅行社企业的个体行为角度分析了目前我国旅行社产品创新乏力、积极性不高的原因．运用了公共选择中“集体行动的逻辑”及博弈论中“智猪博弈”的理论，对企业的创新行为进行分析，得出了旅行社成员个体理性使旅行社均无创新的动机，但在行业发展的需要之下，若需采取创新行动时，由规模较大的旅行社企业率先进行创新更符合纳什均衡．

On the Travel Agency product Innovation from the Angle of Individual's Behavior

The products of travel agency make themselves possess non-exclusive characteristic of public goods due to the peculiarity of constitutes element, According to it,this article analyses the reason why travel agency＇s innovation lack power and enthusiasm from the angle of individual behavior. The writer uses ＂logic of collective action＂in public choice and ＂clever pig game＂ in game theory to analyse travel agency enterprise＇s innovation behaviors and draws a conclusion that individual rationality leads to the whole travel agency losing the movement of innovation. However .with the need of tourism development ,if any innovations will be necessary.the relative bigger scale travel angency corpations make innovations. This conducts are more consistent with Nash equilibrium .thereby bigger corporations are the innavators in the travel angency industry.