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Inside Real Innovation: How the right approach can move ideas from R&D to market and get the economy moving. By Eugene Fitzgerald,Andreas Wankerl and Carl Schramm. World Scientific Publishing: Hackensack (NJ), 2011, ISBN 978‐9814327985, hardback, £19, pp. 248. |
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| Authors: | Murray R. Millson |
| Affiliation: | School of Business, California State University, , California, USA |
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