企业诚信问题的经济学分析

诚信经营是现代企业生存的基础，对企业自身发展意义重大。当前，不少企业在产品质量、价格确定、广告宣传、售后服务等方面存在一些问题，不仅损害了消费者的利益，也影响了企业自身的发展。提高现代企业竞争能力和发展水平，必须从树立诚信理念、加强诚信教育以及有效运用现代信息技术等方面入手，全面提高企业诚信经营水平。

An Economic Analysis on Corporate Integrity

Integrity operation is the basis for modem enterprises to survive, which is of great significance for their own development. At present, there are some problems for many companies in product quality, pricing, advertising, andante service, etc, which harms the interests of consumers and affects the enterprise＇ s own development. It＇ s necessary for improving modern enterprises＇ competitiveness and development to establish the concept of integrity, strengthen the integrity education, and effectively use modern information technology so as to comprehensively im- prove the corporate integrity operation.