| 4C理论与企业营销实践 |
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| 引用本文： | 陈秋梅.4C理论与企业营销实践[J].商业研究,2003(2):99-101. |
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| 作者姓名： | 陈秋梅 |
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| 作者单位： | 重庆工商大学,商务策划学院,重庆,400067 |
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| 摘 要： | 随着市场经济的发展,市场竞争日趋激烈,以顾客满意为核心的4C理论对企业营销实践具有很重要的指导意义。从企业的营销观念、战略制定及顾客沟通等方面,对建立高度的顾客满意、培养顾客忠诚进行了初步的探索。
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| 关 键 词： | 4C理论 顾客满意 顾客忠诚 |
| 文章编号： | 1001-148X(2003)02-0099-02 |
4C Theory & Marketing Practice |
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| Abstract: | With the development of market economy, the market competition has been more fierce. Customer satisfaction is the core of the 4C theory, meaning much to marketing practice. This article has initially explored how to create high customer satisfaction and loyalty concerning marketing concept, strategy making and customer communication etc. |
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| Keywords: | 4C theory customer satisfaction customer loyalty |
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