基于合作博弈下制造商主导的供应链定价决策研究

利用博弈理论,针对制造商主导的供应链,通过建立博弈模型,探讨制造商与分销商的二级供应链的定价决策,即首先通过非合作博弈模型与合作博弈模型比较分析,找出合作博弈模型的缺陷,然后在合作博弈模型的基础上进行两方面的改进:通过设计一个利润分配因子确定定价范围,然后根据讨价还价能力确定最优定价,以及通过引入时间因素,与线性函数结合起来确定最优价格以及市场需求量。最后通过实例来进一步验证定价模型的可行性。

Supply Chain Pricing Decision Based on Manufacturer-driven Cooperative Game

Using the framework of game theory,the paper aims at the manufacturer-driven supply chain and,through establishing a game model,studies the pricing decision for the secondary supply chain comprising the manufacturer and distributors.That is,through a comparative analysis of the non-cooperative game model and cooperative game model,the defects of the cooperative game model can be identified and improvements can thereupon be done in two aspects.The paper uses a profit distribution factor to determine the pric...