| 我国餐饮广告营销策略研究 |
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| 引用本文： | 孙丽坤.我国餐饮广告营销策略研究[J].商业研究,2006(21):201-203. |
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| 作者姓名： | 孙丽坤 |
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| 作者单位： | 大连民族学院,经济管理学院,辽宁,大连,116600 |
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| 摘 要： | 随着经济的发展,消费者的需求水平逐步提高,餐饮市场竞争激烈,众多餐饮经营者在狠抓餐饮产品质量的同时,也纷纷借助广告进行企业竞争,餐饮广告成为餐饮企业营销组合策略中的促销策略。目前我国餐饮业广告现状不容乐观,意识有待扭转,模式有待改进,前景发展广阔。
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| 关 键 词： | 餐饮市场 广告营销 企业品牌 体验经济 |
| 文章编号： | 1001-148X（2006）21-0201-02 |
| 收稿时间： | 2006-03-26 |
| 修稿时间： | 2006年3月26日 |
Adertising Marketing Strategies of Chinese Food & Drinking Industry |
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| SUN Li-kun.Adertising Marketing Strategies of Chinese Food & Drinking Industry[J].Commercial Research,2006(21):201-203. |
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| Authors: | SUN Li-kun |
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| Institution: | College of Economics and Management, Dalian Nationalities Uruiversity, Dalian, Liaoning 116600, China |
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| Abstract: | With the constant economic development, customer demand level is also gradually increased. In order to win in the market competition, numourous food and drink enterprises strengthen their preduct quality management, and also conduct advertising marketing strategies. This paper draws good references for these enterprises to improve their and advertising modes. |
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| Keywords: | food service market advertising marketing brand experience- based economy |
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