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A tribute to forty years of top-level marketing research |
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| Authors: | G Tomas M Hult O C Ferrell |
| Institution: | (1) The Eli Broad Professor of Marketing and International Business, The Eli Broad College of Business, Michigan State University, East Lansing, MI 48824, USA;(2) University Distinguished Professor of Marketing, Bill Daniels Professor of Business Ethics, Anderson School of Management, University of New Mexico, Albuquerque, NM 87131, USA |
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