The influence of personal and organizational values on marketing professionals' ethical behavior

The authors examine empirically the influence of personal and organizational values on marketing professionals' ethical behavior. The results indicate that personal and organizational values underlie differences in marketing professionals' ethical behavior, albeit small terms of the proportion of explained variance. The results also suggest the relationship between organizational values and ethical behavior to be significant. However, the same is not the case for the relationship between personal values and ethical behavior.Ishmael P. Akaah is Professor of Marketing at Wayne State University, Detroit, Michigan, Professor Akaah's articles have appeared in many journals includingJournal of Marketing Research, International Marketing Review, Journal of Business Logistics, among others.Daulatram B. Lund is Associate professor of Marketing at University of Nevada, Reno. Professor Lund's articles have appeared inJournal of Retailing, Journal of Business Research, Industrial Marketing Management, among others.