Moving towards ecologically sustainable diets: Lessons from an Italian box delivery scheme

Conscious of the nutritional failings of the current food systems, there has been a call in the last decade or so to move beyond sustainable consumption and towards sustainable diets defined as healthy diets that also optimize the environment, food quality, socio‐cultural values, the economy and governance. Previous studies have shown how local food initiatives can lead to greater levels of sustainable consumption and healthier diets and have focused on the key role played by the conscious‐consumer. Analysing various types of local food initiatives—from community‐oriented to more private‐run activities—they have described the processes that local food initiatives set in motion to empower conscious‐consumers and to ultimately change habits and routines. Taking the specific case of a business‐oriented box delivery scheme in Italy, the article sheds further light on the mechanisms that enable clients to consume in more sustainable and healthier ways, with a central role played by learning, commitment and empowerment. Obstacles however exist in the form of the way people's everyday lives are structured, and the competing values that people draw upon in making their food choices. Support is therefore needed from public institutions to make it easier for people to choose healthier and more sustainable food provisioning systems.