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| 强化“蒙汉双语”教学打造市场营销特色专业 | |
| 引用本文： | 李景东. 强化“蒙汉双语”教学打造市场营销特色专业[J]. 内蒙古财经学院学报(综合版), 2008, 0(6): 35-37 |
| 作者姓名： | 李景东 |
| 作者单位： | 内蒙古财经学院商务学院 |
| 摘 要： | 高等院校专业建设水平的高低以及专业特色是否鲜明,直接关系到人才培养的质量。内蒙古财经学院市场营销(蒙汉双语)专业具有较长的办学历史和丰富的办学经验,与地方经济和社会的发展联系密切,近年来为北方地区培养出大量蒙汉兼通的经济管理人才。为满足边疆少数民族地区经济发展对应用型人才的需要,强化"蒙汉双语"教学,培育专业特色,今后将成为我校专业建设和发展的一项重要任务。 |
| 关 键 词： | 市场营销 蒙汉双语 特色专业 |
Strengthening Mongolia-Chinese Bilingual Teaching,Making Marketing Specialty with Distinguishing Features |
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| Li Jingdong. Strengthening Mongolia-Chinese Bilingual Teaching,Making Marketing Specialty with Distinguishing Features[J]. Journal of Inner Mongolia Finance and Economics College, 2008, 0(6): 35-37 | |
| Authors: | Li Jingdong |
| Affiliation: | Li Jingdong(Inner Mongolia Finance and Economics College,Inner Mongolia,Hohhot,010051) |
| Abstract: | The quality of talent cultivation is closely related to the construction standard and the specialty characteristics of a university.The marketing specialty(Mongolia-Chinese bilingual teaching)has a rather long schooling history and rich experience of running school.It is closely linked to local economy and social development.In recent years it has cultivated a large number of Mongolia-Chinese bilingual economic management talents for northern regions.To satisfy the economical development of the border national minority areas’ demand for applied talents,strengthening Mongolia-Chinese bilingual teaching and cultivating specialty characteristics will become an important task of future specialty construction and development. |
| Keywords: | marketing Mongolia-Chinese bilingual specialty characteristics |
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