| 旅游业搜索引擎营销策略研究 |
| |
| 引用本文： | 方英,陈京民.旅游业搜索引擎营销策略研究[J].商业研究,2010(1). |
| |
| 作者姓名： | 方英 陈京民 |
| |
| 作者单位： | 中国传媒大学,媒体管理学院,北京,100024 |
| |
| 基金项目： | 北京市“十一五”社科规划项目《北京市实施文化“走出去战略”的对策研究》的部分研究内容 |
| |
| 摘 要： | 在当今"眼球经济"时代,相对于互联网的海量信息,消费者的注意力是相当有限的。企业吸引被信息湮没的潜在消费者的注意力已成为其竞争力的重要来源,搜索引擎营销也随之体现出巨大的商业价值。同时,互联网用户对搜索引擎的依赖程度不断加深,使得搜索引擎营销越来越受到企业的重视,也使得旅游业对互联网的依存度逐渐提高。
|
| 关 键 词： | 搜索引擎 网络营销 旅游业 |
Study on Search Engine Marketing Strategy in Tourism Industry |
| |
| FANG Ying,CHEN Jing-min.Study on Search Engine Marketing Strategy in Tourism Industry[J].Commercial Research,2010(1). |
| |
| Authors: | FANG Ying CHEN Jing-min |
| |
| Institution: | The Media Management School;Communication University of China;Beijing 100024;China |
| |
| Abstract: | In today′s "eyeball economy" era,consumer′s attention is very limited under the situation of Internet′s a mass of information.Enterprises attract the attention of potential consumers annihilated by information has become an important source of competitiveness,so search engine marketing has also reflected tremendous business value.At the same time,Internet users more and more rely on search engines,making search engine marketing is more and more attended by enterprises,and also making tourism industry′s reliance on the internet increases gradually. |
| |
| Keywords: | search engine Internet marketing tourism industry |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
