| 湖南工业旅游与工业名牌战略结合问题研究 |
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| 引用本文： | 刘智.湖南工业旅游与工业名牌战略结合问题研究[J].湖南商学院学报,2010,17(6):77-81. |
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| 作者姓名： | 刘智 |
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| 作者单位： | 湖南商学院旅游管理学院,湖南长沙410205 |
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| 摘 要： | 本文以湖南工业旅游与工业名牌战略结合问题研究为主轴,从国内外工业旅游发展现状、湖南工业旅游与工业名牌战略结合的基本情况回顾以及对策建议等方面进行深入的阐述和分析,重点论述企业如何在地方政府及其相关部门的大力支持下,打好工业旅游这张牌,促进湖南工业名牌战略实施。
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| 关 键 词： | 工业旅游 工业名牌 名牌战略 |
Study on the Integration Strategy for Hunan's Tourism and Famous Industrial Brand |
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| LIU Zhi.Study on the Integration Strategy for Hunan's Tourism and Famous Industrial Brand[J].Journal of Hunan Business College,2010,17(6):77-81. |
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| Authors: | LIU Zhi |
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| Institution: | LIU Zhi(School of Tourism Management,Hunan University of Commerce,Changsha,Hunan 410205) |
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| Abstract: | Focusing on the study of integration strategy for Hunan tourism and famous industrial brand,the paper expounds status quo of the domestic and foreign industrial tourism,a review of the integration strategy for industrial tourism and famous brand.It highlights the problem of promoting industrial tourism through integrating famous industrial brand. |
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| Keywords: | industrial tourism famous industrial brand brand strategy |
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