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| 顾客知识管理在B2C电子商务中的应用 | |
| 引用本文： | 刘政敏,张志刚,胡卫平. 顾客知识管理在B2C电子商务中的应用[J]. 价值工程, 2007, 26(11): 93-95 |
| 作者姓名： | 刘政敏 张志刚 胡卫平 |
| 作者单位： | 山东经济学院,济南,250014;中石化海外建设有限公司,济南,250014 |
| 摘 要： | 随着Internet的不断普及和B2C电子商务的不断发展,网上消费成为一个热点。对B2C电子商务企业来说,准确把握住顾客的需求,提高顾客满意度是提高竞争力的主要途径。本文首先介绍了B2C电子商务的发展,然后介绍了什么是顾客知识管理,最后讨论了顾客知识管理是如何应用在B2C电子商务企业的。 |
| 关 键 词： | 顾客知识管理 顾客价值 B2C 电子商务 |
| 文章编号： | 1006-4311（2007）11-0093-03 |
The Application of Customer Knowledge Management in B2C E-commerce |
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| Liu Zhengmin,Zhang Zhigang,Hu Weiping. The Application of Customer Knowledge Management in B2C E-commerce[J]. Value Engineering, 2007, 26(11): 93-95 | |
| Authors: | Liu Zhengmin Zhang Zhigang Hu Weiping |
| Affiliation: | Shandong Institute of Economics ,Jinan 250014, China; China Petrochemical Oversea Construction Ltd, ,Jinan 250014, China |
| Abstract: | Along with the Internet unceasing popularization and the B2C electronic commerce unceasing development,online payment becomes a hot spot.To a B2C Electronic Commerce enterprise,accurately grasping customer's demands and enhance the customer satisfaction is the main way to enhance the competitive ability.This article first introduces the B2C Electronic Commerce's development,then introduces the concept of customer knowledge management,and finally discusses how the customer knowledge management is applied in the B2C Electronic Commerce enterprise. |
| Keywords: | B2C |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |