| 卷烟品牌风险管理研究 |
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| 引用本文： | 荆志瑞.卷烟品牌风险管理研究[J].价值工程,2007,26(11):133-135. |
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| 作者姓名： | 荆志瑞 |
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| 作者单位： | 江苏中烟工业公司徐州卷烟厂,徐州,221005 |
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| 摘 要： | 实施风险管理是国内卷烟品牌做大做强的保障。本研究给出了卷烟品牌风险管理的模式和方法,包括卷烟品牌的风险识别、评价和对策,同时以苏烟为例进行了实证分析。
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| 关 键 词： | 卷烟品牌 风险管理 价值链分析 评价体系 |
| 文章编号： | 1006-4311（2007）11-0133-03 |
The Risk Management Research for Tobacco Brand |
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| Jing Zhirui.The Risk Management Research for Tobacco Brand[J].Value Engineering,2007,26(11):133-135. |
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| Authors: | Jing Zhirui |
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| Institution: | China Tobacco Jiangsu Industrial Co. Ltd., Xuzhou Factory, Xuzhou 221005, China |
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| Abstract: | It is important support to implement risk management to China tobacco industrial.This article put forward the pattern and method of risk management of tobacco brand.It includes risk identification,risk evaluate and risk settle plan.This article takes the case of SUYAN brand to apply the risk management. |
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| Keywords: | tobacco brand risk management value chain analysis evaluate system |
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