基于技术创新扩散环境的Bass扩散模型修正研究

对技术创新扩散环境进行了界定和分类,并就环境因素对技术创新扩散的影响进行了分析,得出由于环境的不确定性决定了技术创新扩散轨迹的不稳定性的结论。在此基础上,从环境因素的影响入手,分别对基本的Bass模型和扩展的Bass模型进行了修正,并对新模型的性质进行了分析。

Analysis of Technology Innovation Diffusion Environment and Influnce to Diffusion model

This article define and classify the technology innovation diffusion environment,and analyze on environmental factors to influence of technology innovation diffusion,draw a conclution that uncertainty of environment determine unstability of orbit of technology innovation diffusion,proceed with influence of the environmental factors on this basis,has separately revised basic Bass model and Bass model expanded,and has analysed to the nature of the new model.