| 大型商业零售企业的赢利模式 |
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| 引用本文： | 张金萍,李汉玲.大型商业零售企业的赢利模式[J].商业研究,2006,18(12):59-61. |
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| 作者姓名： | 张金萍 李汉玲 |
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| 作者单位： | 1. 哈尔滨商业大学,经济学院,黑龙江,哈尔滨,150028
2. 哈尔滨工业大学,管理学院,黑龙江,哈尔滨,150001 |
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| 摘 要： | 目前大型商业零售企业赢利模式主要有三种:商品进销价差型,或代理费型;从上游供应商寻求利润型;通过优化供应链,降低物流成本型。由于市场竞争环境的变化,这三种赢利模式的弊端日益明显,由此尝试提出一种新型的赢利模式,即商业生态系统赢利模式,并对这一赢利模式的优势和运行条件进行理论分析。
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| 关 键 词： | 商业零售企业 赢利模式 商业生态系统 |
| 文章编号： | 1001-148X(2006)12-0059-02 |
| 收稿时间： | 05 23 2005 12:00AM |
| 修稿时间： | 2005年5月23日 |
The Profit Mode of Large Scale Commerce Retailers |
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| ZHANG Jin-ping,LI Han-ling.The Profit Mode of Large Scale Commerce Retailers[J].Commercial Research,2006,18(12):59-61. |
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| Authors: | ZHANG Jin-ping LI Han-ling |
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| Institution: | Harbin University of Commerce, tlarbin, Heilongjiang 150028, China |
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| Abstract: | There are mainly three kinds of retailer's profit modes at present: the type of seeking profit from price difference between buying and selling,or the agency fee type;the type of supplier seeking profit from the upper reaches;the type of reducing logistics cost through optimizing supply chain.Because of the change able market competitive environment,these profit modes involves more and more weaknesses.The paper proposes a new type of profit mode,namely that of commercial ecosystem.The paper analyzes the advantageous corditions of operating this mode. |
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| Keywords: | commerce retailer profit mode commercial ecosystem |
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