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The Impact of Qualified Health Claims on Advertising Evaluations: The Cases of POM Wonderful and Minute Maid |
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| Authors: | Hatch C. D. Buttrick H. |
| Affiliation: | 1.Lacy School of Business, Butler University, 4600 Sunset Avenue, Indianapolis, IN, 46208, USA ; |
| Abstract: | Journal of Consumer Policy - Recently, there has been increasing attention to and importance placed on qualified health claims both on industry and policy fronts. All parties have been advocating... |
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| 本文献已被 SpringerLink 等数据库收录！ | |