安徽省国内旅游消费结构问题探析

旅游消费结构是衡量一个国家或地区旅游业发展是否成熟的重要标志之一。对安徽省国内旅游消费结构问题进行探析,目的在于探讨安徽省旅游业的发展状况。通过采用文献资料法,并运用Excel软件对近几年安徽省旅游业的统计数字进行分析,最后得出结论：安徽省旅游消费结构存在着非基本旅游消费比重过大、购物娱乐消费少和旅游产品结构不合理等方面的问题。通过对安徽省旅游消费结构在环境层面、政府层面、旅游企业层面、旅游产品层面和区域发展层面的深度分析,提出安徽省优化旅游消费结构的一些策略。

The Analysis of the Domestic Tourism Consumption Structure of Anhui Province

Tourism consumption structure is one of an important sign of maturity in the measure of a country or region tourism development.The purpose of investigating domestic tourism consumption structure of the Anhui Province is exploreing the development of tourism in Anhui Province.With the way of literature and excel software,we safely draw the conclusion that there are some problems in the structure of Anhui tourism consumption,such as imbalance of proportions in the non-essential travel consumption,the depressed shopping and entertainment,irrational structure of tourism products from the analysis of Anhui Province tourism statistic numbers in recent years.From the Perspectives of environment,government,tourism enterprise,tourism and regional development.This paper proposed some strategies in the improvment tourism consumption structure in Anhui Province.