| 手机营销在酒店行业的运用与新模式探讨 |
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| 引用本文： | 吴芳芳.手机营销在酒店行业的运用与新模式探讨[J].适用技术市场,2011(2):65-66,101. |
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| 作者姓名： | 吴芳芳 |
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| 作者单位： | 浙江商业技师学院,浙江宁波315012 |
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| 摘 要： | 手机对于营销最大的价值,在于无可比拟的精准度及即时互动性,手机营销已成为营销专家们不容忽略的话题。以酒店行业为依托,在研究手机营销意义的基础上,分析了手机营销在酒店行业中的阶段性运用,并探讨手机营销的新模式。
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| 关 键 词： | 手机营销 价值 酒店 新模式 |
The Research on the Application of Mobile Marketing in the Hotel Industry and its New Model Development |
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| Abstract: | The greatest value of mobile for marketing, is incomparable accuracy and real-time interactive. Mobile marketing has become marketing experts cannot be ignored subject. This paper analyses the application of Mobile Marketing in the Hotel Industry on the basis of researching the significance of mobile marketing, and explores the new mode of mobile marketing. |
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| Keywords: | mobile marketing value hotel the new mode |
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