可可托海世界地质公园旅游发展的SWOT分析及对策

采用SWOT分析方法对可可托海世界地质公园旅游发展现状进行分析，在此基础上提出：加快对公园待开发景区（萨依恒布拉克景区、卡拉先格尔景区）的保护和开发力度，推动公园五大景区均衡发展；加强公园数字化建设，提升公园市场竞争力；加快现代化博物馆建设，凸显地学科普价值；加强旅游特色产品研发，提高现有旅游产品档次，以实现可可托海世界地质公园旅游业的可持续发展。

SWOT Analysis and Measures for Tourism Development of Keketuohai UNESCO Global Geopark

The SWOT analysis is adopted for the tourism development status of Keketuohai UNESCO Global Geopark in this paper. Based on the analysis, measures are proposed: accelerate the conservation and development of the scenic area to be developed (the Sayihengbulake and Kalaxianger) and synergize a balanced development of the five scenic areas in the geopark; strengthen the digitization of the geopark, and improve its competitiveness; enhance the building of a modern geological museum, and highlight the science popularization value of geology; promote R&D of characteristic tourism products, and upgrade the quality of current tourism products as to achieve a sustainable development of the Keketuohai UNESCO Global Geopark.