| 基于旅游者偏好和知觉风险的旅游者决策模型分析 |
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| 引用本文： | 焦彦. 基于旅游者偏好和知觉风险的旅游者决策模型分析[J]. 旅游学刊, 2006, 21(5): 42-47 |
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| 作者姓名： | 焦彦 |
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| 作者单位： | 南开大学旅游学系,天津,300071 |
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| 摘 要： | 市场营销管理者对购买者决策过程的了解直接影响着营销工作的开展.本文将基于旅游者偏好和知觉风险对旅游者购买行为决策进行探讨,在构建旅游者决策模型的基础上对旅游者偏好和知觉风险进行分析,以期打开旅游者决策过程中的黑箱,为旅游产品的营销管理者提供建设性意见.
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| 关 键 词： | 旅游者偏好 知觉风险 旅游者决策 |
| 文章编号： | 1002-5006（2006）05-0042-06 |
| 收稿时间： | 2005-09-12 |
| 修稿时间： | 2006-02-25 |
Analysis of the Tourist Decision Model Based on the Tourist Preference and Perception Risks |
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| JIAO Yan. Analysis of the Tourist Decision Model Based on the Tourist Preference and Perception Risks[J]. Tourism Tribune, 2006, 21(5): 42-47 |
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| Authors: | JIAO Yan |
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| Affiliation: | Tourism Department, Nankai University, Tianjin 300071, China |
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| Abstract: | Understanding the buyer's decision process is very important for good marketing.Based on the tourist preference and perception risks,this paper explores the tourist decision process.After instructing a tourist decision model,the paper analyzes the tourist preference and perception risks in order to open the black box hiden in the decision process and offer some good suggestions to tourism marketing managers. |
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| Keywords: | tourist preference perception risks tourist decision |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
