Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory |
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| Authors: | Nguyen Cathy Romaniuk Jenni Faulkner Margaret Cohen Justin |
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| Institution: | 1.Ehrenberg-Bass Institute–University of South Australia, 70 North Terrace, Adelaide, SA, 5000, Australia
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| Abstract: | Marketing Letters - The article Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory, written by Cathy Nguyen, Jenni Romaniuk, Margaret... |
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