Abstract: | Goal‐setting theory is based on the premise that conscious goals affect action and is supported by four decades of research and more than 1,000 scholarly publications. Although the theory has been widely applied in management settings, it is an underused framework in the broader field of leadership development. This study considers the effects of goal‐setting as applied in a leadership program conducted for local board members in a nonprofit membership organization, the Florida Farm Bureau Federation. A final reduced regression model explains about 25% of the variance in individual performance by considering goal specificity, goal difficulty, education level, and gender. This study has implications for professional development programming and its application of goal‐setting theory. Additional research is needed to explore further the application of goal‐setting theory in programming for volunteer leaders. |