房地产产业生态及其竞争战略选择

本文从商业生态系统的理念探讨房地产生态的内容及其结构。房地产生态价值链主要包括核心价值链、扩展价值链、金融链和政策链;这四个价值链与互补产业与替代产业等要素形成错综复杂的价值网络。最后,从系统层面提出了基于价值创造、协同进化、缝隙市场的战略选择;从企业层面提出了创造价值与分享价值之路和专业化与精细化之路。

Real Estate Industrial Ecology and It's Competitive Strategy

This article explores the ecology of the content and structure of the real estate from the concept of business ecosystem.The value chain of real estate industrial ecology includes the core value chain,expanding the value chain,financial chain and policy chain.These chains combine alternative and complementary industries factors into a complex value network.Finally,it proposes strategic choice which based on value creation,co-evolution,niche markets from the system level.From the enterprise level,it proposes...