| 关于旅游商品包装设计的思考 |
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| 引用本文： | 方冰,许孝伟.关于旅游商品包装设计的思考[J].桂林旅游高等专科学校学报,2009(3):446-449. |
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| 作者姓名： | 方冰 许孝伟 |
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| 作者单位： | 桂林博雅设计公司;桂林旅游高等专科学校视觉艺术系; |
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| 摘 要： | 旅游购物是提高旅游收入的重要增长点，成功的包装设计可以极大地提高旅游商品的附加值。然而，包装意识淡薄或包装策略不当的情况依然存在，如何提升旅游商品包装设计，已成为旅游商品业者思考的要务。
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| 关 键 词： | 旅游商品 包装设计 品牌形象 包装策略 |
Travel Products on the Packaging Design |
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| FANG Bing,XU Xiao-wei.Travel Products on the Packaging Design[J].Journal of Guilin Institute of Tourism,2009(3):446-449. |
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| Authors: | FANG Bing XU Xiao-wei |
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| Institution: | 1.Guilin Boya Design Company;Guilin 541004;China;2.Guilin Institute of Tourism;Guilin 541006;China |
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| Abstract: | Tourist shopping,a huge potential economic benefit,is to raise tourism revenue growth.The success of the package design can greatly enhance the tourism value-added of tourist goods.However,awareness among the packaging or packaging strategy is still wrong,how to enhance the tourism product packaging design has become the main task for a commodity industry. |
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| Keywords: | travel goods packaging design brand image packaging strategy |
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