| 浅析“植入式广告”的营销策略 |
| |
| 引用本文： | 容毅.浅析“植入式广告”的营销策略[J].价值工程,2011,30(26):56-58. |
| |
| 作者姓名： | 容毅 |
| |
| 作者单位： | 陕西交通职业技术学院,西安,710018 |
| |
| 摘 要： | 概述国内植入式广告的发展,分析植入式广告的内涵、优势及缺点,以及植入式广告的二八法则,以及植入式广告所取得的效果。通过业界的若干成功典型的案例分析了国内植入式广告的营销策略。提出了植入式广告应从哪些具体的方面提升质量,为企业的产品大力做好宣传,并进行了相应论述。
|
| 关 键 词： | 植入式广告 二八定律 营销策略 广告研究 |
Marketing Strategy of Product Placement |
| |
| Rong Yi.Marketing Strategy of Product Placement[J].Value Engineering,2011,30(26):56-58. |
| |
| Authors: | Rong Yi |
| |
| Institution: | Rong Yi(Shaanxi College of Communication Technology,Xi'an 710018,China) |
| |
| Abstract: | The article provides an overview of development,the content,advantages and disadvantages of product placement,and 80-20 rule,and the result that product placement achieve.By analyzing several successful cases in the field,it proposed marketing strategies,and gave suggestion on what aspects should be improved to propaganda well for corporation,at last,made corresponding discussion. |
| |
| Keywords: | product placement 80-20 rule marketing strategy advertising research |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
