| 创意产业链与创意产业集群 |
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| 引用本文： | 郭鸿雁.创意产业链与创意产业集群[J].当代经济管理,2008,30(7). |
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| 作者姓名： | 郭鸿雁 |
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| 作者单位： | 郑州航空工业管理学院,河南,郑州,450015 |
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| 基金项目： | 河南省政府决策研究招标课题 |
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| 摘 要： | 创意产业链强调以创意为龙头,以内容为核心,驱动产品的制造,拉动批发和营销,带动后续产品开发,形成上下联动、左右衔接、一次投入、多次产出的链条,其关键战略环节包括内容、渠道、媒体、需求;创意产业集群指创意产业在地域上的集中,它使创意产品的创造、生产、分销和利用得到最优化,并能够显著提升创意产业的竞争力.
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| 关 键 词： | 创意产业 产业链 产业集群 创意产品 产业链 产业集群 Industrial Cluster Creative Chain 竞争力 最优化 利用 生产 创造 地域 创意产业 需求 媒体 渠道 关键战略环节 链条 投入 联动 |
Creative Industry Chain and Creative Industrial Cluster |
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| Guo Hongyan.Creative Industry Chain and Creative Industrial Cluster[J].Contemporary Economic Management,2008,30(7). |
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| Authors: | Guo Hongyan |
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| Institution: | Guo Hongyan(Zhengzhou Institute of Aeronautical Industry Management,Zhengzhou 450015,China) |
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| Abstract: | The creative industry chain,taking creativity as a leader and content as the core,drives product manufacture,pulls wholesale and marketing,stimulates the development of follow-up products and forms a chain with overall interaction from top to bottom and multiple outputs by one time's investment.The key strategic links of the creative industry chain include content,channel,media and demand.Creative industrial cluster,which refers to the geographical concentration of creative industry,optimizes the creation,p... |
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| Keywords: | creative industry industry chain industrial cluster |
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