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| 基于需要理论的顾客价值研究 | |
| 引用本文： | 朱正浩,刘丁己,褚荣伟.基于需要理论的顾客价值研究[J].改革与战略,2008,24(6):41-44. |
| 作者姓名： | 朱正浩 刘丁己 褚荣伟 |
| 作者单位： | 1. 浙江工商职业技术学院国际交流学院,浙江宁波,315012 2. 澳门大学工商管理学院,澳门,999078 3. 复旦大学管理学院,上海,200433 |
| 摘 要： | 国外学者对顾客价值的定义大多基于顾客需求的角度，即大多数学者注意到顾客感知作用的同时，都没有深入考察顾客的认知作用；文章试图在总结其他学者的研究，尤其是消费者行为学中价值理论和相关的需求理论的基础上提出：顾客内在的需要而不仅仅是需求最终决定了顾客的价值。 |
| 关 键 词： | 需求 需要 顾客价值 |
On the Customer Value Based on the Need Theory |
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| Zhu Zhenghao,Liu Dingyi,Chu Rongwei.On the Customer Value Based on the Need Theory[J].Reformation & Strategy,2008,24(6):41-44. | |
| Authors: | Zhu Zhenghao Liu Dingyi Chu Rongwei |
| Institution: | Zhu Zhenghao 1,Liu Dingyi 2,Chu Rongwei 3 (1. International College,Zhengjiang Business Technology Institute,Ningbo,Zhejiang 315012,2. Faculties of Business Administration,University of Macau,Macau 999078,3. School of Management,Fudan University,Shanghai 200433) |
| Abstract: | In foreign researches, the definition of customer value is always made from the view of customer's demand, most researchers notice the customer's feeling, but ignore their cognitive ability. It is proposed that the needs of the customers are also the determinant factor of the customer value based on the present researches: the value theory and demand theory in customer behavior. |
| Keywords: | demand needs customer value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |