| 基于灰色模糊理论的服务质量评价 |
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| 引用本文： | 关晓光,施仕泓.基于灰色模糊理论的服务质量评价[J].价值工程,2006,25(7):84-87. |
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| 作者姓名： | 关晓光 施仕泓 |
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| 作者单位： | 燕山大学经济管理学院,秦皇岛,066004 |
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| 摘 要： | 服务质量评价一直是服务质量管理的一个难题,目前大多数学者都接受的评价方法是SERVQUAL评价方法。本文以灰色模糊理论为基础,建立数学模型,结合SERVQUAL评价指标,得出一种新的服务质量评价方法。
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| 关 键 词： | 服务质量 灰色理论 评价 |
| 文章编号： | 1006-4311（2006）07-0084-04 |
The Service Quality Evaluation Based on Grey Fuzzy Theory |
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| Guan Xiaoguang,Shi Shihong.The Service Quality Evaluation Based on Grey Fuzzy Theory[J].Value Engineering,2006,25(7):84-87. |
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| Authors: | Guan Xiaoguang Shi Shihong |
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| Institution: | School of Economics and Management,Yanshan University,Qinhuangdao 066004,China |
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| Abstract: | Service quality evaluation has always been a difficult problem of service quality management, most researchers accept the SERVQUAL evaluation method fight now. This article based on the grey fuzzy theory,builds mathematic model, combines SERVAUAL evaluation index and educes a new method to evaluate the service quality. |
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| Keywords: | service quality grey theory evaluation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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