| 从员工满意度看服务企业的文化建设 |
| |
| 引用本文： | 徐丹妮.从员工满意度看服务企业的文化建设[J].湖南商学院学报,2008,15(4):65-67. |
| |
| 作者姓名： | 徐丹妮 |
| |
| 作者单位： | 湖南商学院,文学院,长沙410205 |
| |
| 摘 要： | 服务企业的文化建设是服务企业内部营销的主要目标，旨在建设一种以人为本的服务文化。内部营销的实施是以人事管理策略为基础的，员工满意度是衡量内部营销效果的主要指标，也是了解企业文化建设，寻找制定文化建设策略依据的重要指标。
|
| 关 键 词： | 服务企业 企业文化建设 内部营销 员工满意度 |
Culture Construction of the Service Industry from the Perspective of Employee Satisfaction |
| |
| XU Dan-ni.Culture Construction of the Service Industry from the Perspective of Employee Satisfaction[J].Journal of Hunan Business College,2008,15(4):65-67. |
| |
| Authors: | XU Dan-ni |
| |
| Institution: | XU Dan - ni ( School of Chinese Literature, Hunan University of Commerce, Changsha 410205 ) |
| |
| Abstract: | The primary aim for the interior marketing of a service industry is to construct its own culture which focuses on man. Based on personnel management, the interior marketing is mainly measured by its employee satisfaction which lays an important foundation for policy making of culture construction. |
| |
| Keywords: | service industry culture construction interior marketing employee satisfaction |
| 本文献已被 维普 万方数据 等数据库收录！ |
