THE STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATIONS: A REVIEW AND A MODEL |
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| Authors: | Paul Shrivastava William E. Souder |
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| Affiliation: | Graduate School of Business Administration, New York University;Department of Industrial Engineering, University of Pittsburgh |
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| Abstract: | ![]()
This paper describes a research model which can guide empirical studies of technological innovation in business organizations. The focus of the model is the strategic management of new product development processes. Variables that affect the success or failure of these processes are identified and several research hypotheses are suggested for empirical examination. |
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