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Introducing Marketing Letters’ data policy |
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| Authors: | Labroo Aparna A Mizik Natalie Winer Russell |
| Institution: | 1.Kellogg School of Management, Northwestern University, Evanston, IL, USA ;2.Foster School of Business, University of Washington, Seattle, WA, USA ;3.Stern School of Business, New York University, New York, NY, USA ; |
| Abstract: | Marketing Letters - This issue introduces Marketing Letters’ data policy, formulated by our data policy board, comprised of Dina Mayzlin, Darren Dahl, Anirban Mukhopadhyay, and Joachim... |
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| 本文献已被 SpringerLink 等数据库收录！ | |