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Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market |
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| Authors: | Mencarelli Rémi Lunardo Renaud Lombart Cindy Blut Markus Henon Ericka |
| Institution: | 1.IAE Savoie Mont Blanc, Université de Savoie Mont Blanc, IREGE, 4, Chemin de Bellevue, 74944, Annecy-le-Vieux, France ;2.KEDGE Business School, 680 cours de la liberation, 33405, Talence, Cedex, France ;3.AUDENCIA Business School-In Situ Lab, 8 Route de la Jonelière, 44312, Nantes, France ;4.Durham University Business School, Durham University, Durham, DH1 3LB, UK ;5.Qualitest, 16 rue Henri Deglin 54000, Nancy, France ; |
| Abstract: | Marketing Letters - While the emergence of peer-to-peer (P2P) platforms has revolutionized the way people exchange goods, these platforms face the need to provide appealing products offered by... |
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| 本文献已被 SpringerLink 等数据库收录！ | |